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Your trainer, nutritionist
and chef. One app.

Real training, real food and a coach that knows your numbers — built around your goals, your gear and your injuries in under two minutes.

Free forever core Works offline No ads Photos never leave your device
🇳🇿 Built in New Zealand by Zoldan Labs
Why Forma

Right now that's three subscriptions.

A workout tracker, a food tracker, and a coach — usually three different apps, three different bills.

Workout tracker~$6/mo
Nutrition tracker~$20/mo
A coach or trainer~$200/mo
Separately~$226/mo
Forma Premium $4.99/mo
billed annually ($59.99/yr)

Approximate typical prices, for comparison only.

4
training programs
34
exercises, every one with a video demo
22
animated warm-up & cool-down drills
49
real meals, with quantities
4
languages
100%
works offline
Free

It plans around your injuries, not despite them.

Flag a bad shoulder or knee once, during setup. Every exercise that could aggravate it shows a warning and swaps in a safer variant automatically — almost no fitness app does this.

Forma flagging an exercise for a shoulder injury and offering a safer variant
Free

Every movement, shown — not just described.

22 warm-up and cool-down drills get an animated pictogram and a tap-to-load video, plus a guided timer that walks you through each one. No more guessing what "band pull-apart" means.

Forma's animated warm-up drills with video demos
Premium

Food you'll actually cook.

49 real meals with exact quantities, prep steps and full macros — not just a calorie number. Star your picks and Forma builds the shopping list, grouped by aisle, adapted to vegan, vegetarian, pescatarian and lactose-free.

A meal detail screen with quantities, macros and prep steps
A shopping list grouped by supermarket aisle
Premium

A coach that already knows your numbers.

No re-explaining your goals, your injuries or what you ate today — the coach already has your plan. Ask about a plateau, a sore shoulder, or what to swap for dinner.

Free

Proof you're changing.

A real bodyweight trend, monthly progress photos, and a share card built from your own logged sessions. Photos are stored on your device only — Forma never uploads them, even when you're signed in.

Forma's bodyweight trend chart and on-device progress photos

Free is a real training app.

Premium is the complete bundle — training, food and a coach, in one place.

FreePremium
4 programs, 34 exercises with video
Animated warm-up & cool-down
Injury-aware swaps
Logging, timers, PRs, level-up
Kcal, macro & BMR/TDEE targets
Progress photos & share cards
Full 49-meal library, quantities & prep
Shopping list & diet swaps
Cloud backup across devices
AI coach20 messages total8/day fair use
Switch between all 4 programs

Simple pricing

Free is the best free training app you'll find. Premium is the complete bundle.

Prices in
Free
$0
forever
  • All 4 training programs & the exercise library
  • Kcal, macro & BMR/TDEE targets
  • Progress photos, PRs & share cards
  • 20 AI coach messages to try it out
  • Cloud backup across devices
Save ~50%
Premium · best value
$59.99/yr
$5.00/mo, billed annually
  • Everything in Free
  • Full 49-meal library, quantities & prep
  • Shopping list & diet/intolerance swaps
  • AI coach — 8/day, fair use
  • Switch between all 4 training programs
Lifetime
$229
pay once, yours for good
  • Everything in Premium
  • One payment, no subscription
  • Founding member pricing
14-day free trial, no card required 30-day money-back guarantee Cancel any time
Founding 100 — the first 100 Lifetime members lock this price. The next batch costs more.
of 100 claimed so far

Regional prices are set for each region and confirmed securely by Stripe at checkout, once billing opens.

Questions

Do I need a gym?

No. Set your gear to "Home" during setup — even zero equipment — and every exercise gets a bodyweight or dumbbell variant automatically. Switch any time.

What if I'm injured, or starting later in life?

Flag any injury or health condition during setup. Forma builds around it — safer exercise swaps, condition-aware nutrition notes, and a gentler functional-strength program if you'd rather start there.

Is the coach really AI, and is my health info safe with it?

Yes — it's powered by a large language model with your training profile as context, so it can give a relevant answer instead of a generic one. It never receives your progress photos or payment details. See our Privacy Policy for exactly what's sent.

Where does my data live?

On your device first, always. If you create an account, your training data syncs to our servers so it follows you across devices — but progress photos never leave your device, signed in or not.

Does it work offline?

Yes. Training, logging and timers all work with no connection. Cloud sync and the AI coach need one.

Can I cancel any time?

Yes, from Settings → Account, with no retention calls or hoops. You keep Premium until the period you've paid for ends.

What happens to my data if I stop paying?

Nothing is deleted. You drop back to Free — your training history, logs and photos stay exactly where they are; you just lose the full meal library, the shopping list, and the higher coach fair-use limit. Cloud sync stays free either way.

Is this medical advice?

No. Forma gives general fitness and nutrition guidance. For injuries, health conditions or medication questions, talk to a qualified professional first.

🇳🇿
Built in New Zealand
A small independent team at Zoldan Labs, not a growth-hacked venture app.
🚫
No ads, ever
We don't sell your data or run ads. Premium is the only thing we sell.
📷
Photos stay on your device
Progress photos are stored locally and never uploaded — signed in or not.

Your plan is two minutes away.

Build it — free

Forma provides general fitness and nutrition guidance, not medical advice. For injuries, health conditions or medication questions, talk to a qualified professional before starting or changing a program.